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THE JOULES JOURNAL

The Joules Journal is home to life and style inspiration, product care guides and more.

SS25 LOOKBOOK
SPRING IT ON

We’re feeling optimistic. Everyone’s making plans for warmer weather and ready to embrace fresh colour and lighter layers. Sunshine, friends and long days spent outdoors? Spring it on!

HOW TO WEAR A SCARF

When it comes to elevating outfits, no accessory works harder in your wardrobe than a scarf. They offer versatility through the different fabrics available and when…

PICNIC OUTFIT IDEAS

What is more quintessentially British than having a picnic in the summertime? When the sun is shining, our parks are full of families, couples and friends brushing…

WHAT TO WEAR TO THE RACES

At Joules, we have a strong equestrian heritage and have always seen attending the races as a great day out, as well as a chance to show off our sartorial skills…

STYLE

What’s life without style? Here you’ll find why we’re whizzes when it comes to waterproof jackets, scholars in shirting and always winning when playing rugby shirts.

LIFESTYLE

At Joules, it’s more than just clothing, we live the life you lead. Here you’ll find stories and ramblings that dig a little deeper into life at Joules. From the countryside to the coast and everything in between.

GUIDES

Want to make sure your knitwear doesn’t end up small enough to fit your three-year old niece? Perhaps you want to look after your raincoat properly? Or maybe you want to understand which wellies are the ones for you.